A lot of people, including experts, ignore this section of hyperlink creating. They’re so focused on obtaining other sites to hyperlink to theirs, that they can ignore the gold mine waiting to get dug right in your house. Make good utilization of the hyperlink juice you’ve accumulated within your website – hyperlink different keywords inside the content on your website, and you’ll see some fantastic results. Warning: you should not overdo this to a extent, because when you’re linking each and every third word on your own page, both people and search engines can’t stand this. As an example, I had been searching the net when I discovered an Search engine optimization website that linked the phrase “SEO” more than 20 times on its homepage alone! My suggestion: for any 500 word part of content, have about 4-6 keyword-rich hyperlinks.